Sinead, the founder of Pembroke Montessori wanted to create a brand that spoke to the school’s expertise and quality. I wanted to create an identity that was child-like but not childish, I didn’t want to rely on the bright bold primary colours that you often see in children's branding. The Montessori is homed in a beautiful Georgian building, bursting with character. I was inspired by the beauty of the building and it was the basis for the identity. 

The crest mark was a fitting symbol, in keeping with the elegance and history of the building. The crest shape was flipped upside down to represent the door of the building being open for the next generation of learners and thinkers.